InterShop
InterShop
Help merchants increase the average transaction value and boost overall sales by optimizing the checkout process.
Help merchants increase the average transaction value and boost overall sales by optimizing the checkout process.
Execution time
2020.09 - 2023.09
2020.09 - 2023.09
Product usage platform
Shopify Web, iOS, Android
Shopify Web, iOS, Android
Use tools
Figma, Whimsical
Figma, Whimsical
Service Company
Deep Codify
Deep Codify
Background
Background
Background
In the past, the company focused on creating Shopify apps to help merchants increase their average order value through upselling after checkout. However, due to business strategy considerations and user needs, we decided to start from scratch and build a new e-commerce platform to address the issues that users face with Shopify that cannot be met, helping merchants sell more efficiently.
In the past, the company focused on creating Shopify apps to help merchants increase their average order value through upselling after checkout. However, due to business strategy considerations and user needs, we decided to start from scratch and build a new e-commerce platform to address the issues that users face with Shopify that cannot be met, helping merchants sell more efficiently.
In the past, the company focused on creating Shopify apps to help merchants increase their average order value through upselling after checkout. However, due to business strategy considerations and user needs, we decided to start from scratch and build a new e-commerce platform to address the issues that users face with Shopify that cannot be met, helping merchants sell more efficiently.
Challenge
Challenge
Challenge
E-commerce store platforms are large and complex products, including customer front-end and merchant back-end, but due to considerations such as scheduling, existing user migration, and technical aspects, we need to enable current users to quickly and painlessly transition to continue product sales.
E-commerce store platforms are large and complex products, including customer front-end and merchant back-end, but due to considerations such as scheduling, existing user migration, and technical aspects, we need to enable current users to quickly and painlessly transition to continue product sales.
E-commerce store platforms are large and complex products, including customer front-end and merchant back-end, but due to considerations such as scheduling, existing user migration, and technical aspects, we need to enable current users to quickly and painlessly transition to continue product sales.
Contribute
Contribute
Contribute
Collaborate closely with two Product Owners, one Product Designer, one QA, and five engineers. I am responsible for everything from defining the problem, designing the product architecture to final delivery of the design and QA testing, participating in the entire product workflow.
Collaborate closely with two Product Owners, one Product Designer, one QA, and five engineers. I am responsible for everything from defining the problem, designing the product architecture to final delivery of the design and QA testing, participating in the entire product workflow.
Collaborate closely with two Product Owners, one Product Designer, one QA, and five engineers. I am responsible for everything from defining the problem, designing the product architecture to final delivery of the design and QA testing, participating in the entire product workflow.
The birth of the product begins here👂🏻
The birth of the product begins here👂🏻
The birth of the product begins here👂🏻
User research👀
User research👀
User research👀
Gain insights into demand through feedback from past use on Shopify.
Gain insights into demand through feedback from past use on Shopify.
Gain insights into demand through feedback from past use on Shopify.
In the early stages of the project, through interviews with internal users and experts, we gained a better understanding of the current users' feelings and feedback about using Shopify along with the Intercart App. Below are the results we gathered from the interviews.
In the early stages of the project, through interviews with internal users and experts, we gained a better understanding of the current users' feelings and feedback about using Shopify along with the Intercart App. Below are the results we gathered from the interviews.
In the early stages of the project, through interviews with internal users and experts, we gained a better understanding of the current users' feelings and feedback about using Shopify along with the Intercart App. Below are the results we gathered from the interviews.
Company executives
Company executives
Shopify's business restrictions have caused our Intercart App to stop functioning on Shopify, and we need to find a way to continue operating!
Shopify's business restrictions have caused our Intercart App to stop functioning on Shopify, and we need to find a way to continue operating!
Company executives
Company executives
Shopify's business restrictions have caused our Intercart App to stop functioning on Shopify, and we need to find a way to continue operating!
Shopify's business restrictions have caused our Intercart App to stop functioning on Shopify, and we need to find a way to continue operating!
Company executives
Company executives
Shopify's business restrictions have caused our Intercart App to stop functioning on Shopify, and we need to find a way to continue operating!
Shopify's business restrictions have caused our Intercart App to stop functioning on Shopify, and we need to find a way to continue operating!
When the product goals are clear ❤️🔥
When the product goals are clear ❤️🔥
When the product goals are clear ❤️🔥
Design strategy 🛠
Design strategy 🛠
Design strategy 🛠
Enhancing the sales experience of the checkout process from different perspectives
Enhancing the sales experience of the checkout process from different perspectives
Enhancing the sales experience of the checkout process from different perspectives
Through research analysis, we decided to focus on the checkout process and improve the user experience for both customers and merchants from different aspects to achieve a better overall experience.
Through research analysis, we decided to focus on the checkout process and improve the user experience for both customers and merchants from different aspects to achieve a better overall experience.
Through research analysis, we decided to focus on the checkout process and improve the user experience for both customers and merchants from different aspects to achieve a better overall experience.
Interface Layer
The merchant cannot flexibly customize the checkout page design.
Provide a customized checkout page and after-sales additional product page setting template.
Structural layer
The checkout process on Shopify has many steps and complicated forms.
Provide a one-page checkout design and optimize the form content design.
Strategy layer
Merchants need to use multiple apps to achieve the best sales combination.
Increase sales of small components, increase product exposure.
Interface layer
Structural layer
Strategy layer
pain point
The merchant cannot flexibly customize the checkout page design.
The checkout process on Shopify has many steps and complicated forms.
Merchants need to use multiple apps to achieve the best sales combination.
Strategy
The merchant cannot flexibly customize the checkout page design.
The checkout process on Shopify has many steps and complicated forms.
Merchants need to use multiple apps to achieve the best sales combination.
Interface layer
Structural layer
Strategy layer
pain point
The merchant cannot flexibly customize the checkout page design.
The checkout process on Shopify has many steps and complicated forms.
Merchants need to use multiple apps to achieve the best sales combination.
pain point
The merchant cannot flexibly customize the checkout page design.
The checkout process on Shopify has many steps and complicated forms.
Merchants need to use multiple apps to achieve the best sales combination.
Design Principles 🛠
Design Principles 🛠
Design Principles 🛠
Create a smooth user experience like flowing water.
Create a smooth user experience like flowing water.
Create a smooth user experience like flowing water.
Can be used immediately without additional learning costs.
Can be used immediately without additional learning costs.
Can be used immediately without additional learning costs.
In the initial stage, the main users are existing customers. To reduce the learning costs for users, we use Shopify as the primary reference, while also considering various direct and indirect competitors for different functions, retaining the good parts and optimizing the areas that are currently not smooth.
In the initial stage, the main users are existing customers. To reduce the learning costs for users, we use Shopify as the primary reference, while also considering various direct and indirect competitors for different functions, retaining the good parts and optimizing the areas that are currently not smooth.
In the initial stage, the main users are existing customers. To reduce the learning costs for users, we use Shopify as the primary reference, while also considering various direct and indirect competitors for different functions, retaining the good parts and optimizing the areas that are currently not smooth.
Interference-free promotional products
Interference-free promotional products
Interference-free promotional products
During the checkout process, we hope to allow merchants to maximize their final sales opportunities without affecting customer operations. We provide various component templates and positions, enabling merchants to freely mix and match to create the best promotional combination for themselves.
Our customers originally relied on various apps within the Shopify App to meet their customized service needs. However, there may be mutual constraints between each app or with Shopify, which prevents customers from creating the best sales experience to achieve the highest sales.
Our customers originally relied on various apps within the Shopify App to meet their customized service needs. However, there may be mutual constraints between each app or with Shopify, which prevents customers from creating the best sales experience to achieve the highest sales.
Design output 📐
Design output 📐
Design output 📐
The front desk effectively increases revenue by optimizing the checkout form and creating more sales opportunities.
The front desk effectively increases revenue by optimizing the checkout form and creating more sales opportunities.
The front desk effectively increases revenue by optimizing the checkout form and creating more sales opportunities.
Increase final sales opportunities, increase the average transaction value per customer.
Increase final sales opportunities, increase the average transaction value per customer.
Increase final sales opportunities, increase the average transaction value per customer.
Merchants can freely adjust the product modules on the checkout page according to marketing needs to find the sales model that best meets their requirements.
Merchants can freely adjust the product modules on the checkout page according to marketing needs to find the sales model that best meets their requirements.
Merchants can freely adjust the product modules on the checkout page according to marketing needs to find the sales model that best meets their requirements.
Increase final sales opportunities, increase the average transaction value per customer.
Increase final sales opportunities, increase the average transaction value per customer.
Increase final sales opportunities, increase the average transaction value per customer.
Merchants can freely adjust the product modules on the checkout page according to marketing needs to find the sales model that best meets their requirements.
Merchants can freely adjust the product modules on the checkout page according to marketing needs to find the sales model that best meets their requirements.
Merchants can freely adjust the product modules on the checkout page according to marketing needs to find the sales model that best meets their requirements.
Before
Before
Increase final sales opportunities, increase the average transaction value per customer.
Increase final sales opportunities, increase the average transaction value per customer.
Increase final sales opportunities, increase the average transaction value per customer.
Merchants can freely adjust the product modules on the checkout page according to marketing needs to find the sales model that best meets their requirements.
Merchants can freely adjust the product modules on the checkout page according to marketing needs to find the sales model that best meets their requirements.
Interference-free promotional products
Interference-free promotional products
Interference-free promotional products
Interference-free promotional products
During the checkout process, we hope to allow merchants to maximize their final sales opportunities without affecting customer operations. We provide various component templates and positions, enabling merchants to freely mix and match to create the best promotional combination for themselves.
Our customers originally relied on various apps within the Shopify App to meet their customized service needs. However, there may be mutual constraints between each app or with Shopify, which prevents customers from creating the best sales experience to achieve the highest sales.
Our customers originally relied on various apps within the Shopify App to meet their customized service needs. However, there may be mutual constraints between each app or with Shopify, which prevents customers from creating the best sales experience to achieve the highest sales.
Interference-free promotional products
Interference-free promotional products
Interference-free promotional products
Interference-free promotional products
During the checkout process, we hope to allow merchants to maximize their final sales opportunities without affecting customer operations. We provide various component templates and positions, enabling merchants to freely mix and match to create the best promotional combination for themselves.
Our customers originally relied on various apps within the Shopify App to meet their customized service needs. However, there may be mutual constraints between each app or with Shopify, which prevents customers from creating the best sales experience to achieve the highest sales.
Our customers originally relied on various apps within the Shopify App to meet their customized service needs. However, there may be mutual constraints between each app or with Shopify, which prevents customers from creating the best sales experience to achieve the highest sales.
Interference-free promotional products
Interference-free promotional products
Interference-free promotional products
Interference-free promotional products
During the checkout process, we hope to allow merchants to maximize their final sales opportunities without affecting customer operations. We provide various component templates and positions, enabling merchants to freely mix and match to create the best promotional combination for themselves.
Our customers originally relied on various apps within the Shopify App to meet their customized service needs. However, there may be mutual constraints between each app or with Shopify, which prevents customers from creating the best sales experience to achieve the highest sales.
Our customers originally relied on various apps within the Shopify App to meet their customized service needs. However, there may be mutual constraints between each app or with Shopify, which prevents customers from creating the best sales experience to achieve the highest sales.
Reflection and Learning
Reflection and Learning
Learn to manage projects with a business mindset.
Learn to manage projects with a business mindset.
During the process of this project, we encountered various issues of all sizes that caused our business strategy to continuously evolve. In the past, I might have viewed this as a negative experience, but now I believe that insisting on our original ideas without being flexible in response to the market is the worst choice. Although we have not yet witnessed the moment the product is born, I think the most important thing is that the company can continue to operate!
During the process of this project, we encountered various issues of all sizes that caused our business strategy to continuously evolve. In the past, I might have viewed this as a negative experience, but now I believe that insisting on our original ideas without being flexible in response to the market is the worst choice. Although we have not yet witnessed the moment the product is born, I think the most important thing is that the company can continue to operate!
Learning to maintain a flexible mindset to become the best team member.
Learning to maintain a flexible mindset to become the best team member.
The project process is not only about changes in business strategies, but also experiences changes in team organization, position transitions, and the impact of the pandemic. My role and position have been constantly evolving, but I enjoy this process as I have learned a lot of knowledge from different perspectives, including design team management, project management, and optimizing communication within multinational teams. I can quickly adapt and maintain flexibility to meet the needs of various periods, becoming the best team partner.
The project process is not only about changes in business strategies, but also experiences changes in team organization, position transitions, and the impact of the pandemic. My role and position have been constantly evolving, but I enjoy this process as I have learned a lot of knowledge from different perspectives, including design team management, project management, and optimizing communication within multinational teams. I can quickly adapt and maintain flexibility to meet the needs of various periods, becoming the best team partner.